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I recently got this notification on my Google Adsense account:

Global Better Ads Standards. Google Chrome will support the Better Ads Standards globally from July 9th. Ads may be filtered on Chrome browsers if you don’t comply with the standard.

Now, what does that mean? I just use the code I copied from Google Adsense. And how can I know if that ad is complying to this standard? This is just a simple text message with no helpful links right? But I made the research, and I will share all the information and how to solve this issue in this post. But first, let’s look at how it all started.


What is Global Better Ads Standard?

Global Better Ads Standard is a coalition to improve the online advertising experience for consumers and promote adoption of the Better Ads Standards. We all know those annoying ads that stick to the top of the page, and they take more than half of the screen. What about those mobile pop-up ads that block all your screen so you can’t read the site. Well, this coalition was brought up to stop all those annoying ads. Those ads include, but are not limited to;

Desktop Ads

  • Pop-up Ads
  • Auto-playing Video Ads with Sound
  • Prestitial Ads with Countdown
  • Large Sticky Ads

Mobile Ads

  • Pop-up Ads
  • Prestitial Ads
  • Ad Density Higher Than 30%
  • Flashing Animated Ads
  • Auto-playing Video Ads with Sound
  • Postitial Ads with Countdown
  • Fullscreen Scrollover Ads
  • Large Sticky Ads

Those ads are coming to an end now with this new standard. And Google Chrome will start blocking those ads by July 9th, 2019. If you are interested in more details, you can view full betterads standard here.

Now let’s have a look at what should we do to comply with this standard.

How to Comply with Better Ads Standard

Well, basically all you should do is to remove placements that are not complying to those standards. You can do that manually depending on your understanding. But, for those that are a bit skeptical, there is a tool to help you identify the problematic ones. That is, Ad Experience Report on Google Search Console.

Using Ad Experience Report on Google Search Console, you can identify problematic ads on your website that doesn’t comply with the Better Ads Standards. Here is the introduction video for the Ad Experience Report:

When you visit this page for the first time, it will take your website on queue for reviewing. You will get a message like this: “The mobile version of your site has not yet been reviewed. We recommend preemptively fixing any ad experiences.“. However, as I told you before, you don’t have to wait for the reviews to be complete. You can identify problems using guides provided by Google on the following pages:


As a publisher, I know how hard it is to maintain a website. And all the money we earn from ads, is never enough for what we do. But on the other hand, I think ads should never be the number one priority on a website. Considering that, I somehow liked the idea behind the Better Ads Coalition. The only thing I didn’t like is that Google Adsense notification with no helpful links or no actions to take :)

I hope you found this post useful, and if it was helpful please share it with your friends.


  • David Digby

    Thank you for this. When I saw that message, I was like, Oh jeez, what now!?? BAHAHHAA

  • Charles Robertson

    If Google are serving these Ads, I don't understand what we have to do. Google chooses what is displayed, so I have no control over the type of content displayed. I am just using Ad Units, not Auto Ads…

  • Gavin

    Thanks for this, there was sparse information on how it related to Adsense.
    The irony is, living in Europe whenever I go on most US sites (which are numerous), I get huge pop ups because of the whole cookie policy, so I can't even visit a site until I'm done with accepting a huge list of terms and conditions. Worst still many US sites are so paranoid at getting fined, that they totally block access to anyone from Europe trying to visit.
    Better ads are all well and good, but this pop up initiative with cookies and privacy notices are killing the internet experience more.

    • Metin Şaylan

      Hello Gavin, I feel exactly the same! It just ruined our internet experience.
      In my opinion, the browsers should ask that to the user just once.
      The next step, they will put an obligation for accepting Cookie consent popups
      Do you accept our cookie consent popup? (Yes) (No)

  • Daisy

    Thank you! I was clicking around in my Adsense dashboard for a link to these better ads standards and got nothing.

    Luckily I found your blog. My sites don't have any of those annoying ads, so for once I don't have to worry about it!

  • Prosanta Sarkar


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