Well, it happens to all of us; sometimes we just tend to ignore the most obvious ways to achieve better. This time it is about Adsense. In this post, I am sharing you the obvious ways to make more money with Adsense, and I am going to do this for FREE! So you better take my advice on this :)
1. Put Your Ad Code to the Most Visible Place on Your Page
To make more money from Adsense, your visitors should see your ads. You can't earn money from ads that are not visible 60% of the time! So, the most effective fix for your site will be moving your ads to the top of your page. And you should do this considering both desktop and mobile views. But don't put Adsense ad as the first thing on the page, put it after your post title, put it on top of your sidebar. You will see the results of this fix immediately!
2. Keep Your Ads Above the Fold (ATF)
You already know this tip. It is almost a cliche, not only Adsense suggest this, but also all known Adsense consulting firms will tell you this tip as the first suggestion. And, it is a fact that most of your visitors will only see ATF part of your site. However, this tip is not enough on its own. If your site is loading slow, users won't stay on your site or click on any links on your site. So, for this fix to be successful, your page loading speed must be blazing fast. This is not as hard as you imagine, and if you are not sure how to do that, don't worry. I will cover this topic in an upcoming post.
3. Use Max Allowed Number of Ads
You can maximize your revenue easily using the maximum number of allowed ads on your site. Using this strategy you can easily increase your page impression revenue. Google now removed the maximum limit for the ads. However, you should make sure your content is adequate for the number of ads on your site. Otherwise, your page will be overloaded with ads. This will be a bad experience for your site users. So, before increasing your ad count on the page, make sure that you have enough content.
4. Use Link Ad Units
Link ad units are not the best way to generate revenue, because you don't earn anything if the user doesn't click ads on the search results page. But they are targeted directly on the user's interests, so they are more likely to be clicked when they are served in the right positions. If you check out Adsense articles on other sites, you will see tips about placing them under the navbar. Now that link ads changed to search button ads, that is not as powerful anymore. I recommend placing them at the bottom or middle side in your posts. That placement generally performs better than top links.
5. Allow Both Text and Images in Ads
Never limit your ads. Not in categories, nor in content. In the old days, we could control how ads appeared on our site -though we were still complaining. And then, using text-only ads in post content was better, as it was appealing to the user more. Nowadays, it is nearly impossible to create an ad style to fit your theme unless you are a premium publisher. So, I recommend you to enable all ad types on your ad units. If you have a lot of images on your site, using text-only ads can be better for site appearance. But this doesn't mean that you will earn more of it.
6. Match Ad Title Color to Your Site's Link Color
Strange enough, we always try to match ad URL color to site link color. But users need to pay attention to the title of the ads, not the ad URL. To show the user that the ad title is a clickable link, you should match ad title color to your site's link color. This way your users will know where to click. And unless you have a solid branding reason, choose this color to be a tone of blue. Based on most studies, blue titles generate the highest CTR.
7. Publish More!
Adsense for Publishers has one thing on its core; that is the content. If you want to make more money from your site, the most obvious strategy is that; you need to publish more! Publishing richer content is not only good for Adsense. It will also help your site's SEO. So, it is a win-win situation.
I hope you liked my obvious ways guide for Adsense. I will create more guides like this on monetizing your website. Follow me on twitter for updates ;)
Do you have any Obvious ways to earn more from Adsense? Share them on the discussion page!